Cogo Site
WIX ALTERNATIVES

Wix Alternatives for a Small Service Business: 5 Options Compared in 2026

The right Wix alternative depends on what your site has to do. If visitors must book or pay on the page itself, Wix, Durable and Squarespace each list booking, payments or online selling on their plans. If a few clear pages plus a link to your own booking tool are enough, Cogo Site, Mixo and Hostinger are options to try — Cogo Site and Mixo each have a free plan. Details for all five are below.

Who this is for

You run, or are starting, a small service business — cleaning, repairs, coaching, a salon. Wix lists 2000+ templates, an AI website builder, an App Market, and plans with scheduling, payments and basic eCommerce. If your site needs less than that, or a different set of tools, this page compares five options for that decision. It does not claim that any of them is better for everyone, and the section on when to stick with Wix lists where Wix is the stronger choice.

Many small service sites need a few pages — home, services, about, contact — and one clear way to be reached. If that describes yours, check which extras a plan includes that you would actually use. If visitors must book or pay on the site itself, check which tools list that as built in.

The five tools are Cogo Site, Durable, Mixo, Squarespace and Hostinger. Competitor details come from each vendor's own public pricing and feature pages and are marked with the date they were checked. Vendors change plans often, so follow the official links before you decide. Where we could not confirm a claim from an official source, we left it out.

Quick verdict: 5 Wix alternatives at a glance

Five tools with different strengths. Choose by the job you need done, then confirm the details on the vendor's own page.

Cogo Site

Multi-page sites with plan-based page limits and an AI assistant in the editor

Best if you need a few clear pages for your services and can link out to a booking or payment tool

Durable

Site builder with CRM, booking and blog publishing on its plans

Best if you want a CRM and booking in the same product as your site

Mixo

Website builder with a free plan

Best if you want a simple site live quickly and may add pages on a paid plan

Squarespace

Built-in AI tools and online selling on its plans

Best if you plan to sell products or services and accept a free trial instead of a free plan

Hostinger

Website Builder with a free domain on yearly plans

Best if you want a free domain and SSL included with a yearly plan

The 5 alternatives in depth

01

Cogo Site

Multi-page sites with plan-based page limits and an AI assistant in the editor

Best if you need a few clear pages for your services and can link out to a booking or payment tool

Pros

  • AI assistance in the editor to draft and revise pages, using the monthly AI credit allowance that comes with paid plans
  • True multi-page sites — 10 pages on Free, 50 on Startup, unlimited on Pro
  • The four local-service templates (HVAC, roofing, cleaning, landscaping) include an inquiry form; working forms on a published site need a Pro or Team plan
  • A language switcher for visitors, and the editor's AI assistant can draft a translation of a page into the languages you choose
  • A Free plan that needs no credit card and publishes one real site (Cogo branding, no custom domain)

Cons

  • No app marketplace, online booking or native payment processing — link buttons to your own booking or checkout tool
  • Published sites switch language on one URL — they do not generate per-language URLs or hreflang tags yet
  • A younger product with a smaller community than long-established builders

Pricing: Free plan with Cogo branding; paid plans from $15/month with a monthly AI credit allowance — see Pricing for current plans

02

Durable

Site builder with CRM, booking and blog publishing on its plans

Best if you want a CRM and booking in the same product as your site

Pros

  • Its pricing page lists a built-in CRM and booking, including paid bookings
  • The Launch plan describes publishing blogs, and the Grow plan translates the whole site with a language switcher
  • AI-generated pages are listed as unlimited on every plan

Cons

  • The Free plan is a website preview with 300 AI credits; a custom domain comes with a paid subscription

Pricing: Plans change and vary by region, so we do not quote competitor prices here. Durable's official page

03

Mixo

Website builder with a free plan

Best if you want a simple site live quickly and may add pages on a paid plan

Pros

  • Mixo says you can build your site in 30 seconds
  • Free plan: a live website link, a page that shows what you do, and a contact form
  • Paid plans give you your own domain, no Mixo branding, and more pages and features; the Business plan lists a multi-page website and enquiry management

Cons

  • Free sites display the Mixo badge, and connecting your own domain needs a paid plan

Pricing: Plans change and vary by region, so we do not quote competitor prices here. Mixo's official page

04

Squarespace

Built-in AI tools and online selling on its plans

Best if you plan to sell products or services and accept a free trial instead of a free plan

Pros

  • Built-in AI tools, with AI credits that depend on the plan
  • The entry plan lets you sell products and services
  • Multilingual sites through a built-in Weglot integration on version 7.1

Cons

  • No free plan — every site starts with a 14-day free trial
  • A transaction fee applies on the entry plan; Squarespace says higher plans remove it

Pricing: Plans change and vary by region, so we do not quote competitor prices here. Squarespace's official page

05

Hostinger

Website Builder with a free domain on yearly plans

Best if you want a free domain and SSL included with a yearly plan

Pros

  • Its Website Builder page lists a free domain name with yearly plans
  • Unlimited SSL is listed

Cons

  • The promotional first-term price renews at a higher rate — the page shows the renewal price

Pricing: Plans change and vary by region, so we do not quote competitor prices here. Hostinger's official page

What each tool lists on its own pages

Free options and headline features, paraphrased from each vendor's public pages. Wix is listed first as the baseline. We do not compare prices — plans change often and vary by region — so use the official links below the table.

ToolFree plan or free domainListed on the vendor's own pages
WixFree to create your site2000+ templates; AI website builder; App Market; scheduling, payments and basic eCommerce on its plans; Wix Multilingual app
Cogo SiteFree plan (Cogo branding, no custom domain)10 / 50 / unlimited pages per site by plan; AI assistant in the editor and monthly AI credits on paid plans; inquiry form on local-service templates (Pro or Team to receive requests); language switcher
DurableFree plan: website preview and 300 AI creditsBuilt-in CRM and booking; blogs on Launch; whole-site translation on Grow
MixoFree site with a Mixo badge and a contact form30-second build; multi-page website and enquiry management on Business
SquarespaceNo free plan; 14-day free trialBuilt-in AI tools; sell products and services; Weglot integration for multilingual
HostingerFree domain with yearly plansUnlimited SSL; the promotional first-term price renews at a higher rate

Competitor facts checked on 2026-10-11. Plans change often — confirm on each vendor's own site:

When to stick with Wix

Wix remains a strong choice for many projects. Based on its own templates and plans pages, here is where it shines:

Wix lists 2000+ templates, an AI website builder, an App Market, and plans that list scheduling, payments and basic eCommerce. If you want booking or payments on the site itself, Wix lists both; Cogo Site links out to other tools for them.

  • You want scheduling and services on your own site — Wix's plans list them
  • You want to accept payments or run a small online shop — Wix's plans list payments and basic eCommerce
  • You want a very large template library — Wix lists 2000+ templates
  • You want to extend your site with apps from the Wix App Market
  • You want to translate your site automatically — the Wix Multilingual app can do it

When to switch (and to which alternative)

Consider an alternative if you want a smaller set of tools than Wix lists, a CRM and booking next to your site, a simple free site, or a different pricing model. Which one fits depends on what you need most.

If you want a multi-page site with page limits that are clear on the pricing page, plus an AI assistant in the editor, look at Cogo Site. For a CRM and booking next to your site, Durable. For a simple site with a free plan, Mixo. To sell products or services, Squarespace. For a free domain with a yearly plan, Hostinger.

  • Consider Cogo Site for multi-page sites (10 pages on Free, 50 on Startup, unlimited on Pro) with an AI assistant in the editor
  • Consider Durable for a CRM and booking next to your site
  • Consider Mixo for a simple site with a free plan
  • Consider Squarespace if you plan to sell products or services
  • Consider Hostinger for a free domain with a yearly plan

Frequently asked questions

What are good Wix alternatives for a small service business?

It depends on what the site has to do. Durable lists a built-in CRM and booking; Squarespace's entry plan lets you sell products and services; Mixo has a free plan, and Hostinger lists a free domain with yearly plans. Cogo Site gives you a multi-page site with an AI assistant in the editor and an inquiry form on its local-service templates, and links out to other tools for booking and payments. We do not rank them — compare the details on each vendor's own page.

Is there a free Wix alternative?

Yes. Cogo Site and Mixo each have a free plan, and Wix itself lets you create a site for free and choose a plan when you are ready. Squarespace has no free plan — every site starts with a 14-day free trial. Durable's Free plan is a website preview with 300 AI credits, and a custom domain comes with a paid subscription. Hostinger lists a free domain with yearly plans.

Which Wix alternative has an AI website builder?

Several list AI tools: Cogo Site has an AI assistant in the editor that uses the monthly AI credit allowance on paid plans; Squarespace lists built-in AI tools on its plans; Durable promotes getting online in 30 seconds and Mixo says you can build your site in 30 seconds. Wix lists an AI website builder too. Which one produces the best result for your site is worth testing yourself — we do not rank them.

What is the cheapest Wix alternative?

We do not quote competitor prices because plans change often and vary by region — Wix itself notes that prices and currency vary by location. Cogo Site has a Free plan and paid plans from $15/month. Hostinger's page shows a promotional first-term price that renews at a higher rate, so compare renewal prices, not only first-term prices. For all of them, use the official links on this page and compare the same things: billing period, number of sites, custom domain and branding.

Does a small service website need booking, payments or an app marketplace?

Only if the site has to do those things itself. Many service sites need a few pages and one clear way to be reached — a phone number, an email address or a request form. If visitors must book or pay on the site, choose a tool that lists it: Wix lists scheduling, payments and basic eCommerce on its plans, Durable lists booking, and Squarespace lists selling products and services. If a link to your existing booking or payment tool is enough, you may not need those extras in your site plan.

Does Cogo Site take bookings or payments?

No. Cogo Site does not include online booking or native payment processing; link buttons to your own booking or checkout tool instead. The four local-service templates (HVAC, roofing, cleaning, landscaping) include an inquiry form, but working forms on a published site need a Pro or Team plan — until then visitors see that the site is not accepting form submissions yet, so add your phone number and email where visitors can see them.

Can I migrate my Wix site to one of these alternatives?

We have not verified an automatic import from Wix on any of these tools, so plan to rebuild the pages. Text, images and contact details can be copied across. Check each tool's help center for current import options.

Want a multi-page site for your services, with page limits you can see up front?

Cogo Site gives you multi-page sites with clear page limits on every plan, plus an AI assistant in the editor on paid plans. Free to start — no card required.

Build with AISee all templates

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